About Us: 
1973: A.T. Lock Agenices was established on the 15th August by Tony Lock.

1974: Moved into first warehouse at Glen Eira Road, Elesternwick

1975: The brand New Era was born, the tooling for the oar blade was produced

1976: Moved into 2nd warehouse at 11 Taunton Road, Cheltenham

1983: Australian Distribution of Royal depth sounders and sailboat instruments was purchased.




1985: New Era 67 litre tank is made.





1986: New Era 25 litre fuel tank, paddle, battery hold down, chain tie down, oar stops and rod holders is made.





1988: New Era 50 litre tank is made.





1989: Australian Distribution of Impulse and Interphase depth sounders was purchased.




1992: New Era 25 litre tank is made and approved





2013: Pacemaker tanks was purchased.





2014: New Era 60, 80, 90, 125 and 150 litre tanks are made.