1973: A.T. Lock Agenices was established on the 15th August by Tony Lock.
1974: Moved into first warehouse at Glen Eira Road, Elesternwick
1975: The brand New Era was born, the tooling for the oar blade was produced
1976: Moved into 2nd warehouse at 11 Taunton Road, Cheltenham
1983: Australian Distribution of Royal depth sounders and sailboat instruments was purchased.
1985: New Era 67 litre tank is made.
1986: New Era 25 litre fuel tank, paddle, battery hold down, chain tie down, oar stops and rod holders is made.
1988: New Era 50 litre tank is made.
1989: Australian Distribution of Impulse and Interphase depth sounders was purchased.
1992: New Era 25 litre tank is made and approved
2013: Pacemaker tanks was purchased.
2014: New Era 60, 80, 90, 125 and 150 litre tanks are made.